A partnership built on a shared love of dance

Sponsorship proposal ghostwritten for Encore Ballet Festival's Founder & Artistic Director, a Ghostlight Creative client, inviting BLOCH into a festival partnership.
​Dance is for everyone. And at the Encore Ballet Festival, everyone is welcome to dance with us.

That belief is the foundation on which EBF was built — and it is the same belief that has driven BLOCH for more than 90 years. Since 1932, BLOCH has stood for one simple truth: that the right gear, made with care and craftsmanship, can help any dancer move with greater freedom, confidence, and joy. EBF was created from that same spirit.

The Encore Ballet Festival exists because there is a large, passionate, and largely underserved community of adult dancers who love ballet — not as spectators, but as practitioners... They invest in their craft with the same dedication as any serious dancer — and yet the dance world has historically offered them very little in return. No stage. No feedback. No community built specifically for them.

Teruyo Davis, Founder and Artistic Director of EBF, saw that gap and decided to close it. She created a festival where adult dancers — regardless of age, ability, body type, or how long they've been dancing — could step onto a professional stage, receive thoughtful feedback from industry professionals, and find a community of people who understand what it means to show up and keep dancing.
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Our participants are not chasing a professional career. They are chasing something just as powerful: the feeling of being on stage, the growth that comes from serious training, and the belonging that comes from finding a community of people who truly understand what it means to show up and keep dancing — year after year, decade after decade, simply for the love of it.

We believe a partnership between BLOCH and EBF is more than a smart business decision. It is a statement — about who BLOCH is, what EBF stands for, and what is possible when two organizations that genuinely love dance come together to serve the dancers who need them most.

We hope BLOCH will be proud to stand with us on that stage.

The legend of the ghost light

Excerpt from my graduate capstone business plan, MA in Communication and Leadership, Gonzaga University — written under the working name Ghost Light Communications, before the company became Ghostlight Creative at LLC formation.
​Live theater is a very superstitious art form. In the early days of theater, performers and patrons alike believed that ghosts haunted theatrical venues. It became tradition that a light must be lit and placed centerstage each night following the performance, before vacating the venue... Nowadays the ghost light serves a much more practical purpose: safety... And so, equally out of caution and out of homage to the theater ghosts, a single self-powered light stands center stage, illuminating dark and empty theater houses.

My hope is that Ghost Light Communications will serve arts nonprofits in a similar way: by providing a light in the digital darkness — one that offers comfort, support, and safety, both financial and artistic — and that helps illuminate human stories so they may be seen and felt by the greater community.
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Ghost Light Communications is a marketing, digital strategy, and communications consulting company dedicated to increasing visibility and accessibility for small nonprofit arts organizations in the greater Salt Lake metro area.
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The company offers fractional services that allow arts organizations to benefit from specialized marketing and communications expertise without overextending limited resources, ensuring that every effort remains aligned with each organization's unique mission, vision, and values.

At its core is a commitment to empowering arts organizations through authentic, meaningful storytelling that fosters community dialogue, empathy, and civic engagement. Storytelling is integral to the health and vitality of our communities, and arts organizations play an essential role in that work.
CAMPAIGN NARRATIVES

70s Week: a social campaign for Utah in the '70s

Campaign narrative for Utah in the '70s, written as Social Strategist / Project Lead.
​70s Week was a station-wide integrated campaign that ran across broadcast, email, on-air marketing, and social media to launch Utah in the '70s, a PBS Utah–commissioned documentary. Broadcast aired '70s-themed programming, Enews went retro for the week, pledge messaging tied into the on-air premiere, and socials took that station-wide concept and built it into a coordinated three-platform campaign designed to turn nostalgia into engagement, and engagement into genuine connection between viewers and the people who make PBS Utah's programming possible.

A three-part trivia series launched the week in-grid. Daily documentary “lifts” — short clips spanning basketball, skiing, women's rights, medical innovation, and neighborhood diners — rolled out across Instagram, Facebook, and YouTube Shorts. Each lift was developed in partnership with a relevant Utah cultural institution — seven community organizations co-promoting the campaign to their own audiences, extending reach well beyond PBS Utah's own following.
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The campaign also tapped a viral social trend, “This Is Who,” pairing childhood photos of PBS Utah staff with a line about their current role — a low-cost, high-authenticity way to tap into viewers' nostalgia and connect the digital community to the people behind the work.
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As the social component of a larger station-wide push, 70s Week demonstrates how a public media station can use a single-decade nostalgia hook, genuine community partnerships, and staff-forward storytelling to build both audience and civic connection — turning a one-week documentary launch into a sustained, multi-platform conversation about what makes a place, and its people, memorable.
512,919
impressions
4.82%
engagement rate
8
partner orgs

Chasing awe: Wowsabout Week in Utah

Campaign narrative for Wowsabout Week, written as Social Strategist / Project Lead.
Leading into Jim Henson's Wowsabout's May 1st premiere on PBS KIDS, PBS Utah saw an opportunity to do more than promote a launch. Wowsabout centers on young children discovering “awe” in nature. PBS Utah saw a chance to test whether that same sense of awe — and the childhood affection tied to it — could reach adults too, using something that needs no translation for either audience: Utah's own Mighty 5 national parks.

Over Wowsabout Week (April 26–30, 2026), PBS Utah built and ran a seven-day, no-paid-budget campaign spanning Instagram, Facebook, and YouTube Shorts. A daily “5 Wows for the Mighty 5” stories series paired a park with a “wow” fact, translating the special's national-parks premise into Utah's own backyard on both handles.
​FROM THE SERIES
"Five days. Five wows. Each day of Wowsabout Week, I paired one of Utah's Mighty 5 national parks with a wow-worthy fact — researched, written, and art-directed by me, one park at a time."
Across these pieces, content moved deliberately in both directions — kids' content built a bridge up toward family and adult audiences, and adult-facing content pointed back down toward kids' programming and PBS Kids resources. That cross-pollination, more than any single post, is the story of this campaign.
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Just as important as the audiences reached were the relationships built along the way. Wowsabout Week gave PBS Utah the chance to partner with The Jim Henson Company on a national special, and to collaborate with the National Park Service and the Nine Mile Canyon Coalition to ground that partnership in place.
31,640
impressions
3.96%
engagement rate
102,679
Utah PBS app streams