SOCIAL CAMPAIGNS
PBS Utah
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PBS Utah x Southern Utah University – National Dance Day Campaign
As Digital Marketing Coordinator at PBS Utah, I initiated and led this successful cross-generational campaign in celebration of National Dance Day. I coordinated a collaboration with Southern Utah University, bringing together dance faculty, students, and a student filmmaker to produce a vibrant dance piece set to music from the original Footloose film. I established the project timeline, aligned creative teams, and sparked the idea to use nostalgic music and intergenerational talent to deepen engagement. The result was a joyful, high-energy video that celebrated the power of the arts in connecting to broad audiences—earning over 25K views within 24 hours and 1.4K+ engagements. Its success showcased the power of authentic collaboration and storytelling that bridges generations through movement, music, and community.
As Digital Marketing Coordinator at PBS Utah, I initiated and led this successful cross-generational campaign in celebration of National Dance Day. I coordinated a collaboration with Southern Utah University, bringing together dance faculty, students, and a student filmmaker to produce a vibrant dance piece set to music from the original Footloose film. I established the project timeline, aligned creative teams, and sparked the idea to use nostalgic music and intergenerational talent to deepen engagement. The result was a joyful, high-energy video that celebrated the power of the arts in connecting to broad audiences—earning over 25K views within 24 hours and 1.4K+ engagements. Its success showcased the power of authentic collaboration and storytelling that bridges generations through movement, music, and community.
Introducing Hollywood In Utah
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YMCA of Northern Utah
Find Your Yurt Campaign
Pi Day Campaign
Pi Day Campaign
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Goal/Focus: Boost total registrations by 3.14% across Summer Camps (Traditional overnight and Excursions)
Primary KPI: Conversions (Registrations)
Results: 9.83% increase in registrations across all Summer Camps
Camp specific increases: 17% Excursions, 16% Mill Hollow, 8% Camp Roger
Primary KPI: Conversions (Registrations)
Results: 9.83% increase in registrations across all Summer Camps
Camp specific increases: 17% Excursions, 16% Mill Hollow, 8% Camp Roger
National Camping Day/Show Your Shirt
National Camp Day Campaign
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PHOTOGRAPHY
Portrait |
"Paid In Full" |