Highly creative marketing professional with over ten years experience conceptualizing, collaborating, producing, and distributing content in performing arts and digital media spaces. A collaborative people-centric storyteller who delights in building authentic connections between organizations and the communities they serve.
PBS Utah
Digital Marketing Coordinator · Salt Lake City, Utah · May 2024 – Present
  • Social Media strategy and Management: Achieved 8.18% audience growth in under a year by leading strategy and management for 13 social media accounts across Facebook, Instagram, YouTube, X, and LinkedIn; developed and executed digital campaigns and content from concept to production. 
  • Digital Marketing Platforms: Implement digital advertising campaigns across Google Ads, Google Ad Grants, and Meta Business Suite. Maintain Google Ads accounts and campaigns. 
  • Performance & Data Reporting: Monitor and report on digital campaign performance; collaborate on SEO for YouTube and PBSUtah.org; analyze results and optimize campaigns to maximize effectiveness. 
​THE YMCA OF NORTHERN UTAH
Marketing Associate · Salt Lake City, Utah ·July 2023 – April 2024
  • Marketing Collateral & Design: Create marketing plans and visual assets for digital and print; lead Marq software onboarding, training, and usage as in-house expert. 
  • Social Media: Managed strategy, content creation and distribution, and campaigns; analyzed performance to optimize results; Sprout Social SME, platform certified. 
  • Email Marketing: Develop and analyze Mailchimp campaigns; write and edit copy to drive engagement and improve metrics 
  • Performance & Data Reporting: Tracked and reported performance data across digital campaigns and employee initiatives. Developed cross-team performance metrics and reporting systems. 
YMCA Find Your Yurt Marketing Strategic Plan
Digital Communications

Marketing's Thursday Things
(Weekly internal Newsletter)

Afterschool Newsletters
(Monthly External Communication)
Training and Resource Documents
AMAZON
Fashion Expert Team Manager · US, Remote · March 2022 - March 2023
  • People Leadership: Managed a remote team of 20+ stylists, delivering real-time customer support and on-demand fashion services. 
  • Performance & Data Reporting: Analyzed performance, brand, and employee data; delivered insights to guide strategic decisions. 
  • Strategic Initiatives: Headed Pathways employee engagement project using audit and survey data that led to increased employee satisfaction and engagement scores. 
  • People Operations: Oversaw onboarding, promotions, and exits; performance management and development.
NORDSTROM CORPORATION
Las Vegas, NV · September 2020 - Feb 2022
Customer Relationship Coordinator · October 2021 – February 2022
  • Customer Engagement: Led Get Connected program, driving a 23% increase in repeat customers and 26.2% lift in spend within 3 months. 
  • Email Marketing: Managed strategic campaigns and promotional emails 
  • Performance & Data Reporting: Provided analysis and reporting of customer engagement and sales metrics. 
  • People Leadership: Managed and coached 12 in-store Style Experts to exceed KPIs; led stylist hiring onboarding, and development initiatives. 
  • Community Engagement: Built partnerships with local fashion groups; organized clothing drives and events supporting women’s and children’s shelters.
Visual Merchandiser · September 2020 – October 2021
Led strategic merchandising and end-to-end visual display projects across eight top-performing departments, optimizing product visibility and sales while collaborating cross-functionally to maintain brand standards and elevate the customer experience.​
ENTERTAINMENT & MEDIA FREELANCE
Actor · Singer · Dancer · Designer· since August 2008
  • Brand Management/Marketing/Media: Website design, management, content creation; Photo, video, audio production and editing; Social media content creation, engagement, campaign strategies 
  • Performing Artist (Actor, Singer, Dancer): Traditional & Musical Theater, Film, Television, Voiceover, Character appearances; Screen Actors Guild, Equity Membership Candidate. 
  • Costume Design: Stage, Film, Television; costume design and sourcing, wardrobe supervision. 
Entertainment Freelance Resume
Teaching Artist Experience
TEACHING ARTIST FREELANCE
Led master classes and workshops where I facilitated a safe-space for youth (ages 5-19) to collaborate and explore personal and collective creativity in a variety of disciplines of theater performing arts.
​Hillside Arts Academy (Ages 5-19) · Rancho Cucamonga, CA · June 2016 - July 2018 · 4 week workshop introducing concepts and basic skills of costume design, including script and character analysis; Choreography & scene/acting mentorship for musical theater productions and variety-show style performance.
Inland Conservatory for the Performing Arts (4th-12th Grades) · Upland, CA · June-November 2015 · Teaching Artist in Residence :Directed & Produced musical theater Showcase; Taught classes: Ballet I &II, Acting I & II, Theater History, Musical Theater Ensemble (Music and movement), Audition prep and technique.
Broadway Kids (Ages 5- 8) · City of Rancho Cucamonga · June -August 2017 · 8 week workshop introducing and developing basic musical theater techniques in areas of ensemble vocals and choreography which culminated in a variety-show style performance.
Catskills West Theater Arts Camp (Ages 5-13) · City of Beverly Hills · July 2012-August 2013 · Recreation Specialist in Drama, Music, and Dance; Director; Costume Designer
Film Reel
Additional Fashion & Styling
March 2017 – September 2020
  • TJ Maxx | Merchandise Coordinator | January 2020 to September 2020 Led visual merchandising across multiple top-performing departments, driving sales through strategic displays and adherence to brand standards. Served in leadership roles including interim Customer Experience Coordinator and Coordinator on Duty.
  • DailyLook | Elite Stylist | May 2019 – January 2020 Delivered personalized styling and product recommendations to create exceptional customer experiences. Served as Stylist Team communications liaison, facilitating feedback between stylists and leadership.
  • Stitch Fix | Senior Stylist | March 2017 – March 2019 Contributed to client satisfaction by delivering expert fashion advice and helping individuals discover and refine their personal style.
MASTER OF ARTS - ORGANIZATIONAL COMMUNICATION & LEADERSHIP
 Gonzaga University
(Current GPA 4.0)

 Concentrations: Digital Media Strategies, Strategic Organizational Communication
Nonprofit Communication and Arts Leadership
Operational frameworks for arts and non-profit organizations; strategic and functional planning surrounding sustainability, equity, justice, community-building, and organizational impact.
(​Completion of Course March 2024)
Visual Data Communication
Visual communication methods using data visualization and analytic tools; analysis, evaluation, and critique of data, data trends, and data visualizations; determination of appropriate design principles and digital tools in creation of infographics, charts, tables, and other data visualizations
Fated By Fashion
A project in awareness and advocacy Communications, and data visualization and communication
Digital Media Analysis
Measure and evaluate effectiveness of digital presence and communications across digital platforms & channels; utilize analytics tools to inform data-driven strategies; develop digital metrics tracking and reporting methods.
Digital Storytelling
Multimedia content conceptualization and creation. Media production and editing (photography, audio, video).

COML 505: Digital Storytelling

This is a Day in My Life (According to the kids in my life)

Assignment:
​Create a 1-3 minute video about a day in the your life​

Paid in Full

Assignment:
​Create a narrative using a series of photos (No text, or narration).

Story Bites

Story amuses-bouches for you ears
Content Creation & Strategy
Strategic development and dissemination of information through appropriate tools/platforms/software in public speaking, written, and digital media spaces; Advanced digital literacy and technological fluency.
​Skills: Hootsuite Social Management; Video, audio, and web writing, content creation, & design.
Organizational Communication
Qualitative and Quantitative data collection, analysis, and reporting. Communication system auditing.

COML : 504 Organizational Communication

Workplace Wellbeing:
​The New Norm

Leading More Effectively
​Through Systems Thinking
BACHELOR OF FINE ARTS - MUSICAL THEATER
Syracuse University · GPA 3.7/4.0 (Magna Cum Laude)
Minor: Costume Design
Salt Lake City, Utah